Digital Pharma East 2024 (Virtual)

9:30am EDT

Opening Remarks VirtualStephanie Butler

9:35am EDT

Opening Keynote: Maurice Benard - Living with Bipolar, Raw & Real VirtualMaurice Benard

10:00am EDT

Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine VirtualMurray Aitken • Andrew Burkus

10:35am EDT

Panel: Putting the Customer First: Innovative and Concrete Strategies that Create Value in Light of Changing Customer Expectations VirtualStephanie Jen • Tanvi Patel • Michael Rowbotham • Blake Schiller

11:25am EDT

Evolving Access & Affordability Solutions in the Patient-as-Payer Era VirtualDivya Iyer • Asma Ali • Dave Guiga

12:00pm EDT

How Leading Omnichannel Marketers Drive Advertising Outcomes While Navigating the Changing Privacy Landscape Pennsylvania Convention CenterEmily Keith • Heather Dunning • Katherine Freeley • Steph Jones • Katie McCarthy • Jo Zmood

12:25pm EDT

Panel: Restructuring Again? Redefine Skills, Capabilities, and Operating Models to Build a Sustainable, Successful Marketing Framework for the Future VirtualRobert (Bob) Allen • Brian Cantwell • Annemarie Carpico • Kate Greengrove • Kara Reheis

1:05pm EDT

Health Intelligence: A New Paradigm for the Data-Driven Marketer VirtualChris Paquette

1:30pm EDT

Build Your Marketshare by Synchronizing DTC/HCP Efforts VirtualMichael Joachim • Kiersten Britton • Denise Esakoff • Kristin Patton

2:05pm EDT

Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape VirtualAdam Roberts • Krissie Begley • Linda Hutchins • Stephanie Douglas • Sarah Dooley Durant • Lisa Kopp Johnson

2:55pm EDT

Unbreak the Internet for Pharma Marketers VirtualLindsay Reardon • Adam Kruse • Jordan Galbraith

3:20pm EDT

Panel: Demystifying Social Media: Identify When and How to use Social Media and Influencers Effectively to Increase Brand Awareness – and When Not to VirtualBryant Powell • Emily Welker • Amy Derjue • Megan Driscoll • Linda Huss

4:10pm EDT

HCP Marketing Reimagined: Harnessing AI for Omnichannel Success and a Healthier, Informed Future VirtualKatie Carr

4:30pm EDT

Case Study: Better Audience Quality, Zero Incremental Media Spend VirtualPaul Murasko

5:00pm EDT

Closing Remarks VirtualStephanie Butler

9:25am EDT

Opening Remarks VirtualStephanie Butler

9:30am EDT

Fireside Chat: The Future of Customer Experience and Content – Powered by AI and Digital VirtualStephanie Butler • Samer Ansari

10:00am EDT

Going for Gold: Innovative Strategies to Engage with Health Audiences Through Sports VirtualMalcolm Halle • Gozde Dinc • Mark Pappas • Max Paulsen • Aaron Woloff

10:30am EDT

Panel: Innovate to Elevate: Transforming Pharma Marketing Through Disruption VirtualEric McCulley • Kimberly Coleman Clotman • Paul Murasko • Mike Sivak • Alison Tapia

11:10am EDT

The Next Marketing Nudges VirtualHarshit Jain, MD

11:30am EDT

Panel: Transforming the Patient Journey Through Storytelling VirtualJeffrey D. Erb • Gabriel Kerr • Kristin Smedley • Josie Waters

12:00pm EDT

Popping the AI Bubble: Separating Hype from Reality VirtualBen Greenberg

12:30pm EDT

Alleviating HCP Pain Points: Innovations at the Point of Care VirtualLinda Ruschau • Ronald Johnston, MD, FAAD • Karleen Su, MD, FACR

1:00pm EDT

Panel: Tailored Connections: The Power of Personalization in HCP Marketing VirtualNandini Nayar • Gunjan Aggarwal • Kamya Elawadhi • Silvia Schneiders Filippi • Lori Holland-Hancock • Jack Manley, MD

1:45pm EDT

Case Study: How to Incorporate and Provide Unique Tools and Resources to Successfully Engage HCPs in a Disease Awareness Campaign VirtualNeal Wolff

2:10pm EDT

From Data to Trust: Insights from Exclusive Wolters Kluwer Research VirtualNatalie McGroarty

2:40pm EDT

Fireside Chat with Sandy Donaldson, CEO & Co-Founder of Impiricus and Dr. Kashif Firozvi and Dr. Adel Haque VirtualSandy Donaldson • Dr. Adel Haque • Dr. Kashif Firozvi

3:15pm EDT

Understanding the Patient, their Journey and How to Maximize Patient and HCP Experiences at the Point of Care VirtualJames (Jim) Decker • Eric Talbot

3:45pm EDT

Harnessing the Impact of Disruptive Healthcare Trends to Advance Commercial Strategy VirtualRegina Lohr • Kendall Roberts

4:05pm EDT

Case Study: argenx’s Digital Targeting Strategy for Successfully Launching CIDP VirtualSamarth Virk

4:35pm EDT

Closing Remarks VirtualStephanie Butler

9:25am EDT

Opening Remarks VirtualStephanie Butler

9:30am EDT

The Patient Voice: Raw N’ Real- Views from the KEY Stakeholders VirtualRwenshaun Miller • Brittany Quiroz

10:00am EDT

Right Patient, Right Message, More Moments: Connecting Along the Healthcare Journey as the Digital Landscape Shifts VirtualDanielle Lynch • Courtney Cruz • Italia Mombello • Ray Rosti

10:30am EDT

Cancer Rebellion: From Diagnosis to Documentary VirtualTracey Yaw • Hernán Barangan

11:00am EDT

The Empowerment Effect: Where Health Meets Human Need VirtualAlec Morrison • Rob Stephen

11:30am EDT

Panel: AI-Driven Omnichannel Marketing: Harnessing Machine Learning for Precision and Performance in Pharma VirtualTimothy Natal • Nicole Benedetto • Bradley Deutsch • Anurag Gupta

12:15pm EDT

Rain or Shine: Weather Data Unleashes Brand Growth VirtualJulianne Jennings • Jeffrey Denney • Jennifer Chee

12:45pm EDT

Panel: Seamless Integration: Mastering Omnichannel Orchestration in Pharma Marketing VirtualJay McMeekan • Sarah Caldwell • Bryan Hancsin • Lina Josephson • Jordan Osborne

1:30pm EDT

Accelerate MLR and Deliver Content Faster with Your CMS VirtualBritt Reints • Jeremy Summers

2:00pm EDT

Unleashing the Power of AI: Pushing the Boundaries of Creative, and Connecting Audiences with a Revitalized Brand VirtualBrian Schwartz • Nathan Minnich

2:30pm EDT

Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing VirtualJen Dwyer • Shelia Carter • Molly Lee • Mike Rousselle

3:00pm EDT

“What do more website visits even mean, really?” A Case Study in Digital Media Measurement for Omnichannel Strategies VirtualRyan Dunkerley

3:30pm EDT

Closing Remarks VirtualStephanie Butler