About me
Adam Roberts is a commercial marketing leader with deep knowledge and expertise in the pharmaceutical and biotechnology industries. He has exceptional leadership and team management skills, with experience in oncology, specialty care, rare disease, vaccines, and wellness. Adam has a proven track record of success, including leading the commercialization of Moderna's Covid-19 vaccine and increasing vaccination rates by 51% during the pandemic.
As Senior Manager for Pfizer Corporate Brand, Adam leads Integrated Media Strategy for various master brand campaigns including 2024’s Outdo Yesterday Super Bowl campaign. Prior to Pfizer, Adam led Omnichannel and Patient Marketing at Global Blood Therapeutics in South San Francisco and ran a successful healthcare consultancy, Phidippides Consulting. Prior to making the jump to the client side, Adam held senior ad agency leadership positions at Hearts & Science, Havas Media Group, Digitas Health and CMI Media.