Courtney Cruz is a Senior Director, Integrated Media Strategy at Pfizer. She and her team lead DTC and HCP media strategy across the company’s Specialty Care products spanning Inflammation & Immunology, Rare Disease, and Hospital. Courtney has held media roles agency-side and client-side, planning for pharmaceutical brands as well as CPG & food and beverage products. She has been at Pfizer for the past 10+ years and is passionate about the role relevant health communications can play in improving patient outcomes, especially in niche disease states.