For over 20 years, Katie has been a noteworthy leader in the paid media strategy and activation arena. In her current role as the President of Inizio Evoke Media, Katie is able to combine her passions for technology and performance analytics into impactful client solutions. Her extensive pharmaceutical launch experience translates well within Inizio Evoke’s Media’s healthcare specialty focus. Katie has a rare multidisciplinary background, with hands-on experience in the areas of analytics, performance marketing, and biddable media strategy, all of which contribute to her ability to manage large, cross-channel teams and successfully identify and solve brand challenges.