Krissie is responsible for leading and executing AstraZeneca’s approach to media strategy: planning, buying, as well as making specific recommendations for how CVRM brands use media to achieve marketing goals. As a key strategy lead, she sets the strategic visions across paid media channels, inclusive of media/channel mix, audience strategy, and media measurement. Krissie has over a decade of media experience, the vast majority of which has been focused on the health and pharmaceutical industries. She has had an extensive career on the agency side working with companies including Gilead Sciences, Biogen, and P&G. She has led the development and execution of numerous multi-channel program launches across various therapeutic areas including infectious disease, oncology, and rare disease. Krissie’s expertise spans direct-to-consumer (DTC) campaigns, HCP engagement, and corporate communications.