About me
In her role as Head of Omnichannel Insights & Execution, Lina is responsible for developing and executing SMPA’s FY24 Omnichannel Roadmap. Leading a cross-functional team of digital operations, advanced analytics, and channel experts, Lina's group defines Omnichannel strategies, measurement frameworks, and segmentation, while also identifying technology solutions that will achieve brand goals. Supporting all SMPA therapeutic areas, including oncology, women’s health, neurology, and urology, her work will revolutionize the way SMPA engages with its customers and advance patient outcomes.
Lina joined SMPA by way of Sunovion Pharmaceuticals in 2020, holding positions in Omnichannel Analytics and Omnichannel Marketing. Prior to entering the pharmaceutical industry, Lina worked in advertising, supporting e-commerce, hospitality, financial, and wellness brands.