About me
As President of Klick Media, Ray Rosti is focused on building a modern approach to healthcare media. With Omnichannel as his north star, Ray’s mission is to evolve healthcare media away from a siloed capability and towards an integrated component of a full commercialization strategy.
With over 25 years of experience in digital marketing and healthcare, Ray is considered a pioneer in healthcare digital marketing and is frequently quoted in media and health publications such as AdAge, AdWeek, MediaPost, Ad Exchanger, MM+M, Fierce Pharma, and PM360.
Ray is no stranger to building pioneering teams, agencies and solutions in Healthcare media. Prior to Klick, Ray was the Chief Digital Officer at Publicis Health Media, where he led a team of more than 300 professionals in Data Strategy, Digital Activation, and Omnichannel Enablement. Over the past three years, Ray has been pivotal in advancing PHM's tech and data capabilities, ensuring they align with client needs and agency goals. A highlight of his achievements includes his visionary work on People Cloud Physician, PHM's platform for HCP planning, activation, and measurement, which earned a PM360 Innovation Award.
Ray played a crucial role in launching PHM in 2013 and has been integral in building expertise in SEO, SEM, Programmatic, and Social Media. His focus on advancing channel strategy and activation, while navigating healthcare regulations and industry dynamics, has been invaluable.
Ray is known for his innovative leadership and deep understanding of the digital landscape. He has a track record of building high-performing teams and new capabilities, always with an eye on delivering greater value for clients.