Samarth is a seasoned digital marketer with a dedication to unlocking the potential within data. He is an enthusiast of the digital marketing landscape, crafting impactful strategies within the pharmaceutical and biotech industries. His approach seamlessly melds analytics with innovative thinking, resulting in solutions that consistently stand out. In the earlier phase of his career, Samarth garnered experience in diverse non-pharma organizations, affording him a unique perspective enriched by the best practices of different sectors. His time agency-side provided critical context that makes him uniquely able to bridge the gap between agency and client-side dynamics.
At argenx, Samarth leads non-personal promotion (NPP) initiatives targeted at healthcare professionals (HCPs) through a commitment to data-driven strategies. Analyzing customer behaviors and preferences, he develops campaigns that resonate with the target audience. His background in design thinking informs a dedication to digital customer experiences that are both functional and visually appealing. By infusing data at every stage of strategy and tactic development, he ensures agility and the ability to swiftly pivot.
Before joining argenx, Samarth's journey took him to Biogen, where he honed his skills as a product manager. Here, he propelled unbranded patient marketing initiatives, led cross-indication digital endeavors, and collaborated on pioneering programs within the digital health space. Samarth's prowess in analytics and insights generation enabled him to identify real-time trends, thereby empowering stakeholders to make informed decisions that elevated engagement rates and enriched patient interactions.