Steph oversees the Merck Oncology portfolio in the Consumer Engagement & Analytics team. There, she is responsible for leveraging data & insights to design & execute effective media strategies that drive business outcomes. She & her team ensure all activations ladder into the business's strategic imperatives & performance is at the core. Steph works closely with internal & external stakeholders to ensure teams utilize the most up to date, relevant intel for Consumer activation – across channels, audiences, partners, messaging. As a seasoned media professional, Steph has worked Agency-side across a myriad of categories including pharmaceuticals for over 11 years (across vaccines, contraception, insomnia, asthma, allergies), beauty, Consumer Packaged Goods, Quick Serve Restaurant, finance & automotive. She is passionate about keeping up with the latest trends and technologies in the media landscape and sharing her knowledge with others.