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9:25am EDT
Opening Remarks
Wednesday September 18, 2024 9:25am - 9:30am EDT
Speakers
Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life...
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Wednesday September 18, 2024 9:25am - 9:30am EDT
Virtual
9:30am EDT
Fireside Chat: The Future of Customer Experience and Content – Powered by AI and Digital
Wednesday September 18, 2024 9:30am - 10:00am EDT
Moderators
Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life...
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Speakers
Head of Data, Digital & Technology, External Experience & Commercial, Takeda
Wednesday September 18, 2024 9:30am - 10:00am EDT
Virtual
10:00am EDT
Going for Gold: Innovative Strategies to Engage with Health Audiences Through Sports
Wednesday September 18, 2024 10:00am - 10:30am EDT
Moderators
Head of Strategic Clients, PulsePoint
Malcolm is a Head of Strategic Clients at PulsePoint, a global programmatic healthcare technology company using real time data to transform healthcare. Malcolm brings over 10 years of experience innovating in the healthcare marketing space, having worked with many of the largest pharmaceutical...
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Speakers
Director of Strategic Partnerships and Innovation, Genentech
EVP of Innovation, CMI Media Group
Pappas is a catalyst within CMI Media Group to spark and drive innovation forward. He is responsible for bringing new and unique opportunities to clients and works alongside partners to create new offerings, keeping on the cutting edge of technology, media and advertising. Mark has...
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Director of Business Development, National Hockey League
Max joined the National Hockey League as Director of Business Development in June 2017 where he is focused on building new League-wide corporate partnerships. Since joining the NHL, Max has played a lead role on a team that has developed new official partnership programs with blue...
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Managing Director, Business Development & Digital Media, NASCAR
Aaron is a seasoned sales executive with deep expertise in the dynamic NYC advertising market. His career began at Ziff Davis Media, selling classified ads for PC Magazine, and has since evolved into leadership roles across digital, social, in-game, and mobile advertising for prominent...
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Wednesday September 18, 2024 10:00am - 10:30am EDT
Virtual
10:30am EDT
Panel: Innovate to Elevate: Transforming Pharma Marketing Through Disruption
Wednesday September 18, 2024 10:30am - 11:10am EDT
Moderators
Head of Portfolio Innovation; US Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical...
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Speakers
Senior Director, Marketing Effectiveness Lead, Pfizer
For over 20 years, Kimberly Coleman Clotman has helped to shape and build some of the world's most recognizable brands. Whether it was leading businesses or client relationships, Kimberly has been an equal partner in setting the strategic vision, developing innovative solutions, and...
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Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments...
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Senior Director, Customer Experience & Enterprise Digital Capabilities, AstraZeneca
Michael leads Global Customer Engagement and Generative AI Strategic Commercial Capabilities for AstraZeneca. Over the last several years he has overseen the organization's Digital Transformation from Multichannel engagement to Omnichannel Customer Experiences, and is now trailblazing...
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Senior Director, Performance Marketing & Digital Innovation,, Dermavant Sciences, Inc.
Alison is a results-driven marketing leader with a passion for driving digital innovation and performance marketing strategies. As an integral member of the VTAMA Marketing team, she leads the brand's DTC (Direct-to-Consumer) and HCP (Healthcare Professional) media investment, campaign...
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Wednesday September 18, 2024 10:30am - 11:10am EDT
Virtual
11:10am EDT
The Next Marketing Nudges
Wednesday September 18, 2024 11:10am - 11:30am EDT
Speakers
Founder and Global CEO, Doceree
With a Medicine Degree from Chicago's Northwestern University, Jain practiced as a physician for 8 years before transitioning to career in advertising at McCann, where he held various positions including Country Head, Marketing Director & Innovation Lead across Asia, Europe, & America...
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Wednesday September 18, 2024 11:10am - 11:30am EDT
Virtual
11:30am EDT
Panel: Transforming the Patient Journey Through Storytelling
Wednesday September 18, 2024 11:30am - 12:00pm EDT
Moderators
Chief Media Officer, Avalere Health
Jeffrey D. Erb is the Chief Media Officer of Avalere Health, overseeing the media and analytics initiatives of the organization, developing solutions to most effectively engage with both HCPs and Consumers through media and the use of proprietary data applications.He has helped found...
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Speakers
Sr. Creative Producer & Development, Rock'n Robin Productions
With over 10 years of journalism and production experience, Gabriel first pursued a professional career in the entertainment industry as a media coordinator at the Emmy Award winning daytime talk show program, "The View" and on the live yearly telecast of "Dick Clark's New Year's...
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Co-Founder and CEO, The Curing Retinal Blindness Foundation; Co-Founder, Thriving Blind Academy; Author
Kristin Smedley is a TEDx speaker, award winning author, trailblazer for the disability community, and Mother of three children, two of whom were born blind and have achieved far beyond all grim expectations.Kristin is Co-Founder and CEO of the only patient organization in the world...
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Head of Consumer and Patient Marketing, Galderma
Josie Waters, has been in healthcare marketing for more than 20 years working in agencies and for industry. With a focus on patient marketing, she has helped to bring many successful drugs and campaigns to market across dermatology, neurology, gastro, arthritis and cardiovascular...
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Wednesday September 18, 2024 11:30am - 12:00pm EDT
Virtual
12:00pm EDT
Popping the AI Bubble: Separating Hype from Reality
Wednesday September 18, 2024 12:00pm - 12:30pm EDT
Speakers
SVP & GM, Commercial Products, Doximity
Ben is responsible for driving Doximity’s commercial product strategy, including growing and scaling new commercial products. He has over thirty years of experience building digital products, most notably as WebMD / Medscape’s VP of Mobile Products and User Experience. He later...
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Wednesday September 18, 2024 12:00pm - 12:30pm EDT
Virtual
12:30pm EDT
Alleviating HCP Pain Points: Innovations at the Point of Care
Wednesday September 18, 2024 12:30pm - 1:00pm EDT
Moderators
Chief Client Officer, PatientPoint
Linda Ruschau is the Chief Client Officer at PatientPoint, the trusted market leader of patient and physician engagement solutions at the point of care. As Chief Client Officer, Linda leads the national client sales and service teams to collaborate with healthcare brand partners to...
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Speakers
Dermatologist, Forefront Dermatology; Affiliate Assistant Professor, University of South Florida; Department of Dermatology, Col (ret), USAF
Ronald Johnston, MD, is a Board-certified Dermatologist who specializes in clinical, cosmetic and surgical dermatology, and is highly skilled in the use of medical lasers for both cosmetic and traditional procedures.Dr. Johnston is an acknowledged expert in his field. He was the author...
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Board-Certified Rheumatologist; Co-founder of Amicus Arthritis & Osteoporosis; Founder of Rheumatology Private Practice Alliance (RPPA), Chair of American College of Rheumatology Community Practice Council
Tien-I Karleen Su, M.D., FACR, is a board-certified rheumatologist and a member of
American College of Rheumatology. She studied medicine at the University of California, Los Angeles (UCLA) and completed her rheumatology fellowship at the Keck School of Medicine of University of...
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Wednesday September 18, 2024 12:30pm - 1:00pm EDT
Virtual
1:00pm EDT
Panel: Tailored Connections: The Power of Personalization in HCP Marketing
Wednesday September 18, 2024 1:00pm - 1:45pm EDT
Moderators
Global Digital Health and Innovation Lead, Sanofi
Nandini leads Digital health and Innovation for Sanofi Immunology, with over 14 health technology experience spanning pharma and startups. In her current role, she focuses on using technology and innovative business models to empower patients and providers, helping identify uncontrolled...
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Speakers
Executive Director | Head - Data Strategy and Marketing Data Solutions, Novartis
Chief Client Officer, Doceree
Kamya Elawadhi, the Chief Client Officer and a founding member of Doceree, is a visionary leader who has created an unparalleled client experience. With her exceptional skills, Kamya has successfully delivered remarkable growth for the company. Her passion for advertising started...
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Director of Marketing, Halozyme Inc.
Silvia is the Director of Marketing at Halozyme Therapeutics, where she currently leads the XYOSTED brand (testosterone enanthate). She guides the development of a robust digital media campaign, focusing on both HCP and DTC channels to drive growth. Additionally, Silvia manages KOL...
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Director Channel Strategy & Engagement Team, Oncology, Merck
Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business...
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Head of New Markets and Growth, Viz.ai
Dr. Jack Manley is the Head of New Markets & Growth at Viz.ai, leading market development for the company's Life Science business. Before joining Viz, Dr. Manley served as a senior consultant at McKinsey & Company, where he specialized in corporate strategy, digital innovation, and analytics in t...
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Wednesday September 18, 2024 1:00pm - 1:45pm EDT
Virtual
- QTAG hcpengagementfeaturedsession
1:45pm EDT
2:10pm EDT
From Data to Trust: Insights from Exclusive Wolters Kluwer Research
Wednesday September 18, 2024 2:10pm - 2:40pm EDT
Speakers
Global Vice President, HCP Engagement Solutions, Wolters Kluwer
With over 25 years of strategic marketing expertise across healthcare, Natalie and her team work with pharma, device, agencies, and med comms to develop content marketing solutions that resonate with healthcare providers. Her team also develops peer-to-peer educational programs, powered...
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Wednesday September 18, 2024 2:10pm - 2:40pm EDT
Virtual
2:40pm EDT
Fireside Chat with Sandy Donaldson, CEO & Co-Founder of Impiricus and Dr. Kashif Firozvi and Dr. Adel Haque
Wednesday September 18, 2024 2:40pm - 3:15pm EDT
Moderators
CEO & Co-Founder, Impiricus
Sandy Donaldson is a healthcare leader with deep experience in advising and leading change with the world’s leading healthcare brands and organizations. He is currently the CEO & Co-Founder of Impiricus - focused on supporting HCPs in their clinical practice and provide Pharma with...
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Speakers
Dermatologist, Dermatology Partners
Dr. Adel Haque was born and raised in Atlanta, Georgia with his parents and 5 siblings. He attended Georgia Tech on a full scholarship where he majored in Biochemistry and Chemistry and minored in chemical engineering, graduating with highest honors, the president's award and a community...
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Clinical Faculty, Georgetown University School of Medicine
Dr. Firozvi is a clinical faculty at Georgetown University School of Medicine. He has held numerous positions throughout his career including Chair of Oncology at Washington Adventist Hospital, Head of Transfusion Committee, Director of Business Development for US Oncology and is...
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Wednesday September 18, 2024 2:40pm - 3:15pm EDT
Virtual
- QTAG hcpengagementfeaturedsession
3:15pm EDT
Understanding the Patient, their Journey and How to Maximize Patient and HCP Experiences at the Point of Care
Wednesday September 18, 2024 3:15pm - 3:45pm EDT
Speakers
Chief Revenue Officer, CheckedUp
Mr. Jim Decker currently holds the position of Chief Revenue Officer at CheckedUp, overseeing Sponsorship Sales and Provider Recruitment. Prior to joining CheckedUp, Mr. Decker was the Chief Sales and Marketing Officer for Medflow/IO Practiceware, working directly with the CEO on...
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Chief Strategy Officer, MedFuse
With over 20 years of experience as a healthcare consulting and strategic marketing leader, Eric Talbot is a seasoned professional known for blending analytics and marketing expertise in the healthcare sector. Currently serving as the Chief Strategy Officer at MedFuse, Eric leads...
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Wednesday September 18, 2024 3:15pm - 3:45pm EDT
Virtual
3:45pm EDT
Harnessing the Impact of Disruptive Healthcare Trends to Advance Commercial Strategy
Wednesday September 18, 2024 3:45pm - 4:05pm EDT
Speakers
Managing Director, Pharmacy & Diagnostics, Advisory Board
Gina leads Advisory Board's research across the pharmacy, imaging, and lab research terrain covering topics such as site-of-care shift, benefit management, and cross-industry collaboration. She earned a master's degree in public policy from the Johns Hopkins University, and a bachelor's...
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Commercial Business Lead, Life Sciences Client Management, Advisory Board
Kendall Roberts oversees commercial strategy for Advisory Board's life sciences, pharmacy and diagnostics clients. In this role, she and her team partner with existing clients to accelerate the value they receive in their Advisory Board portfolios to drive their strategies and initiatives...
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Wednesday September 18, 2024 3:45pm - 4:05pm EDT
Virtual
4:05pm EDT
Case Study: argenx’s Digital Targeting Strategy for Successfully Launching CIDP
Wednesday September 18, 2024 4:05pm - 4:35pm EDT
Speakers
Director, NPP, HCP Marketing,, argenx
Samarth is a seasoned digital marketer with a dedication to unlocking the potential within data. He is an enthusiast of the digital marketing landscape, crafting impactful strategies within the pharmaceutical and biotech industries. His approach seamlessly melds analytics with innovative...
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Wednesday September 18, 2024 4:05pm - 4:35pm EDT
Virtual
4:35pm EDT
Closing Remarks
Wednesday September 18, 2024 4:35pm - 4:40pm EDT
Speakers
Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life...
Read More →
Wednesday September 18, 2024 4:35pm - 4:40pm EDT
Virtual