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9:25am EDT
Opening Remarks
Thursday September 19, 2024 9:25am - 9:30am EDT
Speakers
Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life...
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Thursday September 19, 2024 9:25am - 9:30am EDT
Virtual
9:30am EDT
The Patient Voice: Raw N’ Real- Views from the KEY Stakeholders
Thursday September 19, 2024 9:30am - 10:10am EDT
Speakers
Therapist, Author, Social Entrepreneur; CEO of the Good Stress Company; Founder, Eustress, Inc.
Mental health change agent Rwenshaun Miller is a therapist, author, and social entrepreneur. As a licensed professional counselor, Rwenshaun services individuals of all ages to help them understand and take accountability for their own mental wellness. Rwenshaun creates safe spaces...
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Motivational Speaker & Patient Advocate, “A Hot MS”
After her diagnosis of multiple sclerosis in 2019, Brittany Quiroz created “A Hot MS” to help change the perception of what disability looks like. Her diagnosis was an answered prayer for purpose and the catalyst for her calling to help others and impact change. Quiroz is now...
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Thursday September 19, 2024 9:30am - 10:10am EDT
Virtual
10:10am EDT
Right Patient, Right Message, More Moments: Connecting Along the Healthcare Journey as the Digital Landscape Shifts
Thursday September 19, 2024 10:10am - 10:40am EDT
Moderators
VP, Client Experience, Phreesia
Danielle leads Phreesia’s Client Experience team for the company’s Life Sciences department. She is responsible for helping Life Sciences clients, including pharmaceutical companies and media agencies, reach their ideal patient audiences through tailored digital engagement campaigns...
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Speakers
Senior Director, Integrated Media Strategy, Pfizer
Courtney Cruz is a Senior Director, Integrated Media Strategy at Pfizer. She and her team lead DTC and HCP media strategy across the company’s Specialty Care products spanning Inflammation & Immunology, Rare Disease, and Hospital. Courtney has held media roles agency-side and client-side...
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Director of Media Strategy, Greater Than One
Italia Mombello, Director of Media Strategy at Greater Than One, has an expansive career in healthcare media and marketing. Her experience covers disease education and branded marketing to healthcare professionals, patients, and caregivers across pharma, biotech, and healthcare organizations...
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President, Klick Media
As President of Klick Media, Ray Rosti is focused on building a modern approach to healthcare media. With Omnichannel as his north star, Ray’s mission is to evolve healthcare media away from a siloed capability and towards an integrated component of a full commercialization strategy. With...
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Thursday September 19, 2024 10:10am - 10:40am EDT
Virtual
10:40am EDT
Cancer Rebellion: From Diagnosis to Documentary
Thursday September 19, 2024 10:40am - 11:05am EDT
Moderators
Festival Director, CineHealth International Health and Wellness Film and Video Festival
Tracey Yaw is in her second year as Festival Director for the CineHealth International Health and Wellness Film and Video Festival. Tracey is also the Director of Media Business Affairs for Avalere Health. Her experience in healthcare marketing and media extends from brand development...
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Speakers
Writer, Filmmaker, Emmy Award Winner; Writer, LIFE BY ELLA; Director and Star of CANCER REBELLION
Hernán Barangan is a Filipino/Salvadoran filmmaker from San Francisco who writes elevated genre about rule-breakers who defy their limitations. As a wheelchair user, he defies them every day. His work has placed him in NBCU’s Launch TV Writer’s Program, Black List’s LatinXlist...
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Thursday September 19, 2024 10:40am - 11:05am EDT
Virtual
11:05am EDT
The Empowerment Effect: Where Health Meets Human Need
Thursday September 19, 2024 11:05am - 11:35am EDT
Speakers
Vice President of Content Strategy, Dotdash Meredith
Alec Morrison is the Vice President of Content Strategy for the Health and Finance revenue verticals at Dotdash Meredith. He partners with clients, agencies and internal stakeholders to create custom content solutions across DDM’s portfolio of 40-plus trusted brands. In his 25-year...
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Senior Vice President of Marketing, Dotdash Meredith
Rob Stephen is the Senior Vice President of Marketing for Dotdash Meredith’s Health vertical. A healthcare industry veteran with over 20 years of experience in both B-to-B and B-to-C marketing, Rob previously held roles at Time Inc, Everyday Health, and FCB Health. Rob has worked...
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Thursday September 19, 2024 11:05am - 11:35am EDT
Virtual
11:35am EDT
Panel: AI-Driven Omnichannel Marketing: Harnessing Machine Learning for Precision and Performance in Pharma
Thursday September 19, 2024 11:35am - 12:25pm EDT
Moderators
Associate Director U.S. Oncology Consumer Marketing Analytics, Merck
Timothy Natal is a dynamic industry leader with extensive experience in driving digital transformation and operational excellence. Specializing in omnichannel and digital marketing, he has a proven track record of leveraging AI and machine learning to optimize brand performance and...
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Speakers
Director, Customer Experience and Commercial Acceleration, Organon
Named an IQVIA Visionary and MM+M Woman to Watch in 2024, Nicole Benedetto has used data-driven decision making to creatively solve business challenges over her 15+ years in the pharma industry.In 2022, Nicole was appointed Director, Customer Experience & Commercial Acceleration at...
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SVP, Health Innovation, AdTheorent Health
Bradley Deutsch is Senior Vice President of Health Innovation at AdTheorent Health, a division of AdTheorent that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for health marketers. In this role, Bradley is responsible for the national...
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Senior Director, Data Science & Artificial Intelligence Products, US Oncology, AstraZeneca
Anurag works across our portfolio of US Oncology brands to translate brand objectives into DS&AI solutions. Prior to AstraZeneca Anurag was at Takeda where he was head of US Oncology Patient Insights and Real World Data Analytics, where he served as the head of a center of excellence...
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Thursday September 19, 2024 11:35am - 12:25pm EDT
Virtual
- QTAG omnichannelmarketingfeaturedsession
12:25pm EDT
Rain or Shine: Weather Data Unleashes Brand Growth
Thursday September 19, 2024 12:25pm - 12:55pm EDT
Moderators
Senior Director of Content, The Weather Company
As senior director of content, Julianne Jennings leads the content business at The Weather Company and is responsible for storytelling across digital properties for its flagship consumer brand The Weather Channel, which includes The Weather Channel app, weather.com, social media platforms...
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Speakers
Investment Director, Wavemaker
Jeffrey Denney is an experienced Investment Director at GroupM, with a focus on digital strategy and media buying. For the past 4 years he has led the digital practice on the Novo Nordisk account, overseeing the media campaigns for Ozempic, WeGovy, and a range of other major product...
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Senior Manager – Omnichannel Media, Novo Nordisk
Jen is a Senior Manager within Novo Nordisk’s Diabetes Therapeutic Area, dedicating her time to their Type 2 Diabetes brands and DSE paid media campaigns.Before joining Novo Nordisk, Jen spent most of her 20+ year career focusing on strategy at media agencies. Her US & global client...
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Thursday September 19, 2024 12:25pm - 12:55pm EDT
Virtual
- QTAG omnichannelmarketingfeaturedsession
12:55pm EDT
Panel: Seamless Integration: Mastering Omnichannel Orchestration in Pharma Marketing
Thursday September 19, 2024 12:55pm - 1:45pm EDT
Moderators
Senior Director, Head of Commercial Digital COE, Kyowa Kirin, Inc.- U.S.
Jay McMeekan leads a diverse team of experts driving a strategic, cultural, and operational shift within Kyowa Kirin North America to create a holistic and seamless customer experience across all Kyowa Kirin channels. Jay both helped form and is now leading the Omnichannel Customer...
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Speakers
General Manager, Crossix Analytics, Veeva Systems
As General Manager, Crossix Analytics, Sarah is responsible for Crossix measurement and audience targeting solutions. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments.Sarah joined Crossix in...
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Senior Director, US Digital Marketing, Genmab
Sr. Director, Head of Omnichannel Insights & Execution, Sumitomo Pharma America
In her role as Head of Omnichannel Insights & Execution, Lina is responsible for developing and executing SMPA’s FY24 Omnichannel Roadmap. Leading a cross-functional team of digital operations, advanced analytics, and channel experts, Lina's group defines Omnichannel strategies...
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Associate Director, Client Experience, Phreesia
Jordan Osborne is an Associate Director on the Client Experience team at Phreesia, where she’s worked to develop and grow strategic partnerships with Life Science clients for the past three years. Her commitment to driving measurable, positive patient outcomes for the clients and...
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Thursday September 19, 2024 12:55pm - 1:45pm EDT
Virtual
- QTAG omnichannelmarketingfeaturedsession
1:45pm EDT
Accelerate MLR and Deliver Content Faster with Your CMS
Thursday September 19, 2024 1:45pm - 2:10pm EDT
Speakers
Lead Strategist, Crescendo Collective
Britt brings two decades of digital marketing to the biopharma space. She’s worked with local HCP portal teams to improve site performance and led global teams driving strategy across markets.
Chief Technology Officer, Crescendo Collective
With over two decades of experience in digital marketing and agency roles, Jeremy Summers has led digital transformation projects across many brands and industries including pharma, CPG, and finance. He brings a holistic approach to technology, focusing on providing true business...
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Thursday September 19, 2024 1:45pm - 2:10pm EDT
Virtual
- QTAG patientsolutionsfeaturedsession
2:10pm EDT
Unleashing the Power of AI: Pushing the Boundaries of Creative, and Connecting Audiences with a Revitalized Brand
Thursday September 19, 2024 2:10pm - 2:40pm EDT
Speakers
Chief Growth Officer, Real Chemistry
Brian is an industry veteran who built his career on the client side of sales and marketing for over 20 years. A great storyteller and devoted dad, Brian builds partnerships between 21GRAMS and clients that are more than a business transaction – but a true relationship, built upon...
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Senior Vice President, Marketing, Treace Medical Concepts, Inc.
Nathan Minnich brings 20 years of experience, including significant senior management experience in the healthcare and medical device sectors to Treace. Mr. Minnich has served as Senior Vice President, Marketing since August 2023.Prior to joining the company, Mr. Minnich was Vice...
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Thursday September 19, 2024 2:10pm - 2:40pm EDT
Virtual
2:40pm EDT
Unlocking Opportunity Through HCP+DTC Alignment in Omnichannel Oncology Marketing
Thursday September 19, 2024 2:40pm - 3:05pm EDT
Moderators
Speakers
Associate Director Oncology Channel Strategy & Engagement, Merck
Associate Director Oncology Channel Strategy & Engagement, Merck
SVP Artificial Intelligence & Machine Learning, OptimizeRx
As SVP Artificial Intelligence & Machine Learning, Mike advances Next-Best-Action healthcare marketing through innovative uses of data and technology. Drawing on 10+ years of experience applying artificial intelligence and machine learning to drive business value, including prior...
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Thursday September 19, 2024 2:40pm - 3:05pm EDT
Virtual
3:05pm EDT
“What do more website visits even mean, really?” A Case Study in Digital Media Measurement for Omnichannel Strategies
Thursday September 19, 2024 3:05pm - 3:30pm EDT
Speakers
Senior Manager of Omnichannel Marketing, Chiesi, USA
Ryan Dunkerley is the Senior Manager of Omnichannel Marketing for Chiesi, USA. Prior to Chiesi, he’s led digital, communications, and product functions for a variety of organization over the last 17+ years including Novartis, Highmark, and Mylan.Ryan specializes in applying his...
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Thursday September 19, 2024 3:05pm - 3:30pm EDT
Virtual
- QTAG omnichannelmarketingfeaturedsession
3:30pm EDT
Closing Remarks
Thursday September 19, 2024 3:30pm - 3:35pm EDT
Speakers
Senior Conference Production Director, Fierce Life Sciences
Stephanie Butler is a Senior Conference Production Director with Fierce Life Sciences. Previously, Ms. Butler was a Division Manager at the American Conference Institute where she was responsible for the for the creation and development of legal and business conferences in the Pharmaceutical/Life...
Read More →
Thursday September 19, 2024 3:30pm - 3:35pm EDT
Virtual