Loading…
This event has ended. Visit the official site or create your own event on Sched.
← Back to schedule
Panel: Innovate to Elevate: Transforming Pharma Marketing Through Disruption
Wednesday September 18, 2024 10:30am - 11:10am EDT
Virtual
  • Explore different models and functions for internal teams that will drive future innovation and allow new ideas to flourish and succeed
  • Embrace failure: Creating a culture of innovation that allows for risk-taking
  • Learn to work with and around the inhibitors of innovation
  • Discuss new and creative ways to innovate without losing the trust and reliability associated with established marketing practices
  • How to encourage a focus on creative uses of existing channels, innovative targeting methods, and unique collaborations with content or media partners to solve specific challenges
  • Identify the right opportunities to incorporate new technology into your innovation strategy for maximum impact
Moderators
avatar for Eric McCulley

Eric McCulley

Head of Portfolio Innovation; US Immunology, UCB
Eric leads Digital Innovation and Business Transformation for UCB’s Immunology Patient Value Unit, bringing 25 years of healthcare leadership experience into his role. Eric’s healthcare career began bedside as a registered nurse in cardiac rehab, trauma and the ICU. Leaving clinical... Read More →
Speakers
avatar for Kimberly Coleman Clotman

Kimberly Coleman Clotman

Senior Director, Marketing Effectiveness Lead, Pfizer
For over 20 years, Kimberly Coleman Clotman has helped to shape and build some of the world's most recognizable brands. Whether it was leading businesses or client relationships, Kimberly has been an equal partner in setting the strategic vision, developing innovative solutions, and... Read More →
avatar for Paul Murasko

Paul Murasko

Head of Digital Innovation & Marketing Operations, Azurity Pharmaceuticals
A passionate and innovative senior commercial leader, Paul has his finger on the pulse of digital transformation, innovation and customer engagement with a proven track record of developing and implementing award-winning sales and marketing campaigns in complex, dynamic environments... Read More →
avatar for Mike Sivak

Mike Sivak

Senior Director, Customer Experience & Enterprise Digital Capabilities, AstraZeneca
Michael leads Global Customer Engagement and Generative AI Strategic Commercial Capabilities for AstraZeneca. Over the last several years he has overseen the organization's Digital Transformation from Multichannel engagement to Omnichannel Customer Experiences, and is now trailblazing... Read More →
avatar for Alison Tapia

Alison Tapia

Senior Director, Performance Marketing & Digital Innovation,, Dermavant Sciences, Inc.
Alison is a results-driven marketing leader with a passion for driving digital innovation and performance marketing strategies. As an integral member of the VTAMA Marketing team, she leads the brand's DTC (Direct-to-Consumer) and HCP (Healthcare Professional) media investment, campaign... Read More →
Wednesday September 18, 2024 10:30am - 11:10am EDT
Virtual

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Share Modal

Share this link via

Or copy link