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Panel: Putting the Customer First: Innovative and Concrete Strategies that Create Value in Light of Changing Customer Expectations
Tuesday September 17, 2024 10:35am - 11:25am EDT
Virtual
  • Understand how changing healthcare dynamics and customer expectations are impacting commercial models and customer engagement strategies
  • Consider the current needs and unique value drivers for payors, providers and patients to create distinctive, dynamic and rewarding customer communications
  • Examine the importance of coordination among patient marketing, digital, field teams, and HCPs to deliver a unified and supportive customer-centric experience
  • Explore innovations that enhance customer experience and engagement through both digital and traditional channels
  • Practical examples of how pharma companies are innovating to meet customer needs and drive shared value
Moderators
avatar for Stephanie Jen

Stephanie Jen

Business Unit Head, US Anti-Infectives and Respiratory, GSK
Steph is a leader of leaders and passionate about moving people to action and positively impacting public health.With more than 20 years of industry experience, Steph draws energy and inspiration from building and leading high-performing teams that win together, while also supporting... Read More →
Speakers
avatar for Tanvi Patel

Tanvi Patel

Director of Partner Services & General Manager, Amazon Pharmacy
Tanvi Patel is a driving force behind Amazon Pharmacy's efforts to evolve the pharmacy experience. As the leader of the Partner Services team, she forges strategic alliances within the industry, including payers, PBMs, employers, manufacturers, prescribers, suppliers, and tech innovators... Read More →
avatar for Michael Rowbotham

Michael Rowbotham

Commercial Innovation HCP Product Lead, Pfizer
Michael Rowbotham is the 'Omnichannel Transformation' Lead on the Pfizer Inflammation and Immunology Franchise team. Michael works across the HCP, Consumer and Payer customer groups, to optimize Omnichannel approaches to the business. This includes bringing new Initiatives (platforms... Read More →
avatar for Blake Schiller

Blake Schiller

AVP, Business Unit Director, Organon
Blake Schiller is a visionary and forward-thinking leader in healthcare and currently runs the Women’s Health Business Unit at Organon, including a market leading contraception brand. He has over 15 years of experience in commercial health leadership across the pharmaceutical industry... Read More →
Tuesday September 17, 2024 10:35am - 11:25am EDT
Virtual

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