Name: How Leading Omnichannel Marketers Drive Advertising Outcomes While Navigating the Changing Privacy Landscape
Start: 2024-09-17T12:00:00-0400
End: 2024-09-17T12:25:00-0400

Tuesday September 17, 2024 12:00pm - 12:25pm EDT

Pennsylvania Convention Center

As we face a rapidly evolving privacy landscape, how do marketers continue to drive performance and ROI from omnichannel advertising, while adhering to the strict and varied privacy laws? During this panel discussion you will hear from leading omnichannel health advertisers about how they are leveraging machine learning and innovative approaches to continue to drive performance while being ID-independent and privacy compliant. Attendees will learn best practices for reaching quality audiences and driving campaign-specific business outcomes across devices and channels while respecting consumer privacy and adhering to regulatory changes.

Moderators

Emily Keith

SVP, AdTheorent Health

Emily Keith is the Senior Vice President of AdTheorent Health, a division of AdTheorent that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers.In this role, Emily leads a world-class sales team specialized in... Read More →

Speakers

Heather Dunning

Group Director, Global Data Privacy, Initiative

Heather Dunning leads Global Data Privacy at Initiative. Heather has led countless global data privacy initiatives across industries with a specialty in AdTech, healthcare and youth privacy. She has extensive experience in assessing organizations for compliance with the GDPR and US... Read More →

Katherine Freeley

Head, Media Center of Excellence, Boehringer Ingelheim

Katherine is the Head of Media Center of Excellence for Boehringer. Katherine’s key responsibility is to oversee traditional and digital media investment in the U.S. and optimize working media budgets to drive growth for Boehringer’s brands. She is focused on positioning media... Read More →

Steph Jones

U.S. Oncology Consumer Marketing Engagement, Merck

Steph oversees the Merck Oncology portfolio in the Consumer Engagement & Analytics team. There, she is responsible for leveraging data & insights to design & execute effective media strategies that drive business outcomes. She & her team ensure all activations ladder into the business's... Read More →

Katie McCarthy

President, Media, Inizio Evoke

For over 20 years, Katie has been a noteworthy leader in the paid media strategy and activation arena. In her current role as the President of Inizio Evoke Media, Katie is able to combine her passions for technology and performance analytics into impactful client solutions. Her extensive... Read More →

Jo Zmood

Managing Director, OMD USA

Jo Zmood is a seasoned international media executive with experience in marketing, data technology and analytics. Native Australian, Jo has worked in US, Europe, Australia and Middle East; securing prosperous client relationships through invested interest in brand, strategic acumen... Read More →

Tuesday September 17, 2024 12:00pm - 12:25pm EDT
Pennsylvania Convention Center

Digital Pharma East 2024 (Virtual)