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Panel: Restructuring Again? Redefine Skills, Capabilities, and Operating Models to Build a Sustainable, Successful Marketing Framework for the Future
Tuesday September 17, 2024 12:25pm - 1:05pm EDT
Virtual
  • Examine the shift from linear to more collaborative, cross-stakeholder processes throughout the entire marketing lifecycle
  • Explore the evolving structure of pharma companies and strategies for staying agile and adapting to change management to foster growth
  • Who will be the decision-makers and how will decisions be made under these new operating models? 
  • How does the changing pharma framework impact agency/solution provider and pharma relationship?
Moderators
avatar for Robert (Bob) Allen

Robert (Bob) Allen

Executive Director, Omni-Channel Strategy (U.S. Oncology), Bristol Myers Squibb
Robert (Bob) Allen is a marketing professional with a record of accomplishment for strategic planning and developing innovative digital marketing initiatives for brands in pharmaceuticals, CPG, finance, durable goods, and the communications/entertainment industries. He currently leads... Read More →
Speakers
avatar for Brian Cantwell

Brian Cantwell

Vice President, Digital Strategy & Product Operations, Bayer
avatar for Annemarie Carpico

Annemarie Carpico

Vice President Business Operations, Jazz Pharmaceuticals
avatar for Kate Greengrove

Kate Greengrove

Head US Commercial Strategic Operations & Capabilities, GSK
avatar for Kara Reheis

Kara Reheis

Vice President, U.S. Marketing, Daiichi Sankyo, Inc.
As Vice President, U.S. Marketing, Kara is responsible for leading the commercialization and marketing activities of the Daiichi Sankyo portfolio of products to help the organization make a profound impact to patients’ lives around the world living with cancer.Kara has been a dynamic... Read More →
Tuesday September 17, 2024 12:25pm - 1:05pm EDT
Virtual

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