Digital Pharma East 2024 (Virtual)

Navigating the intricate world of Healthcare Professional (HCP) advertising requires a nuanced understanding of HCPs' impact on brands. This impact is determined by three key factors: prescribing behavior, influence, and interactions with the brand. Without a clear insight into how each HCP scores on these determinants, brands lack a comprehensive view of their influence on commercial success. Moreover, achieving omnichannel potential necessitates the integration and coordination of HCP and patient audience creation, activation, and measurement through a unified data strategy.

In this session, we will explore how Swoop has redefined HCP marketing by leveraging advanced AI and data applications in healthcare. Discover how we are pioneering the use of technology and AI-driven strategies to create a healthier, more informed world, ultimately shaping the future of HCP advertising.