Loading…
This event has ended. Visit the official site or create your own event on Sched.
← Back to schedule
Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape
Tuesday September 17, 2024 2:05pm - 2:55pm EDT
Virtual
  • Optimize ad spend across digital channels to maximize ROI in light of changing consumer behaviors
  • Methods for merging data sources to obtain accurate analytics given the complex measurement challenges
  • Creative ways to tell your story in this new medium for advertising
  • Understand the current FDA guidance and regulatory challenges to minimize risk
  • Leverage addressable and social media advertising to enhance targeting precision and engagement
Moderators
avatar for Adam Roberts

Adam Roberts

Senior Manager, Integrated Media Strategy, Brand Portfolio, Pfizer
Adam Roberts is a commercial marketing leader with deep knowledge and expertise in the pharmaceutical and biotechnology industries. He has exceptional leadership and team management skills, with experience in oncology, specialty care, rare disease, vaccines, and wellness. Adam has... Read More →
Speakers
avatar for Krissie Begley

Krissie Begley

Associate Director Media Strategy, US Biopharma, AstraZeneca
Krissie is responsible for leading and executing AstraZeneca’s approach to media strategy: planning, buying, as well as making specific recommendations for how CVRM brands use media to achieve marketing goals. As a key strategy lead, she sets the strategic visions across paid media... Read More →
LH

Linda Hutchins

Vice President, Enterprise Solutions - Healthcare, Epsilon
 
avatar for Stephanie Douglas

Stephanie Douglas

Omnichannel Media Lead, US General Medicines, Sanofi
avatar for Sarah Dooley Durant

Sarah Dooley Durant

Associate Director, Consumer Marketing LYBALVI, Alkermes
avatar for Lisa Kopp Johnson

Lisa Kopp Johnson

Chief Revenue Officer, DeepIntent
Lisa Kopp Johnson is a sales executive with over a decade of experience in media and advertising sales leadership. She currently leads the sales organization at DeepIntent as the company’s Chief Revenue Officer. Prior to joining DeepIntent, she served as the SVP of Global Agency... Read More →
Tuesday September 17, 2024 2:05pm - 2:55pm EDT
Virtual
  • QTAG mediafeaturedsession

Log in to save this to your schedule, view media, leave feedback and see who's attending!

Tweet Share
Share Modal

Share this link via

Or copy link