Digital Pharma East 2024 (Virtual)

The greatest challenge for HCP marketers today is cultivating meaningful engagement. Developing the right content and positioning it in the right place is essential to making sure your message is not only seen but seen in a positive light. This presentation dissects exclusive primary research and analyzes insights from across Wolters Kluwer (350+ Journals, Websites, and platforms like Ovid and UpToDate) to examine the evolving patterns of content consumption of HCPs at a macro and granular level. We will highlight the contextual factors that make advertising messages resonate, foster trust, and drive actionable results.

As part of this discussion, we will explore how various media platforms and tactics can be optimized for an omnichannel campaign, the critical issues surrounding digital targeting (with or without physician level data), concerns about AI, and the evolving complexities inherent in navigating continuously changing privacy laws, audience perceptions, and preferences. Takeaways from this presentation will help to establish actionable steps you can take to maximize interest and engagement, while also ensuring your content remains innovative, effective, and relevant.