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Thursday September 19, 2024 12:25pm - 12:55pm EDT
Visionary marketers use digital disruptions to supercharge their strategies - including changes in privacy regulations and the rise of new technologies like AI. Did you know that 88% of health-minded consumers are turning to weather as a way to manage their health?* In fact, that’s 33% more since 2020.* Take your marketing campaign by storm and learn about the strong connection with weather and wellness, so you can build trust with consumers in decision-making moments and reach your target with an inherently privacy-forward signal.

Join leaders from Novo Nordisk, a heritage company with a century's worth of work in treating chronic conditions, Wavemaker, and The Weather Company to learn how weather data is the surprising component that unlocks deeper connections with omnichannel audiences.

*Source: Weather & Health Impact Study, March 2024.
Moderators
avatar for Julianne Jennings

Julianne Jennings

Senior Director of Content, The Weather Company
As senior director of content, Julianne Jennings leads the content business at The Weather Company and is responsible for storytelling across digital properties for its flagship consumer brand The Weather Channel, which includes The Weather Channel app, weather.com, social media platforms... Read More →
Speakers
avatar for Jeffrey Denney

Jeffrey Denney

Investment Director, Wavemaker
Jeffrey Denney is an experienced Investment Director at GroupM, with a focus on digital strategy and media buying. For the past 4 years he has led the digital practice on the Novo Nordisk account, overseeing the media campaigns for Ozempic, WeGovy, and a range of other major product... Read More →
avatar for Jennifer Chee

Jennifer Chee

Senior Manager – Omnichannel Media, Novo Nordisk
Jen is a Senior Manager within Novo Nordisk’s Diabetes Therapeutic Area, dedicating her time to their Type 2 Diabetes brands and DSE paid media campaigns.Before joining Novo Nordisk, Jen spent most of her 20+ year career focusing on strategy at media agencies. Her US & global client... Read More →
Thursday September 19, 2024 12:25pm - 12:55pm EDT
Virtual
  • QTAG omnichannelmarketingfeaturedsession

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