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Right Patient, Right Message, More Moments: Connecting Along the Healthcare Journey as the Digital Landscape Shifts
Thursday September 19, 2024 10:10am - 10:40am EDT
Virtual
Connecting patients with relevant health content and education in key moments along their healthcare journey is critical to helping them start and stay on the right therapy. But now more than ever, amid a massive industry shift to protect consumer privacy, it’s imperative to find consent-based ways to reach them. This panel will explore new, patient-centric technologies for delivering tailored health content at multiple touchpoints along the patient journey—even as the digital landscape continues to evolve.
Moderators
avatar for Danielle Lynch

Danielle Lynch

VP, Client Experience, Phreesia
Danielle leads Phreesia’s Client Experience team for the company’s Life Sciences department. She is responsible for helping Life Sciences clients, including pharmaceutical companies and media agencies, reach their ideal patient audiences through tailored digital engagement campaigns... Read More →
Speakers
avatar for Courtney Cruz

Courtney Cruz

Senior Director, Integrated Media Strategy, Pfizer
Courtney Cruz is a Senior Director, Integrated Media Strategy at Pfizer. She and her team lead DTC and HCP media strategy across the company’s Specialty Care products spanning Inflammation & Immunology, Rare Disease, and Hospital. Courtney has held media roles agency-side and client-side... Read More →
avatar for Italia Mombello

Italia Mombello

Director of Media Strategy, Greater Than One
Italia Mombello, Director of Media Strategy at Greater Than One, has an expansive career in healthcare media and marketing. Her experience covers disease education and branded marketing to healthcare professionals, patients, and caregivers across pharma, biotech, and healthcare organizations... Read More →
avatar for Ray Rosti

Ray Rosti

President, Klick Media
As President of Klick Media, Ray Rosti is focused on building a modern approach to healthcare media. With Omnichannel as his north star, Ray’s mission is to evolve healthcare media away from a siloed capability and towards an integrated component of a full commercialization strategy.  With... Read More →
Thursday September 19, 2024 10:10am - 10:40am EDT
Virtual

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