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Thursday September 19, 2024 11:35am - 12:25pm EDT
  • Integrate AI-driven analytics to personalize customer experiences across all channels
  • Utilize machine learning algorithms to predict customer behaviors and optimize marketing strategies
  • Leverage machine learning to analyze large datasets and uncover actionable insights
  • Enhance targeting and segmentation by using AI to identify high-value customer segments
Moderators
avatar for Timothy Natal

Timothy Natal

Associate Director U.S. Oncology Consumer Marketing Analytics, Merck
Timothy Natal is a dynamic industry leader with extensive experience in driving digital transformation and operational excellence. Specializing in omnichannel and digital marketing, he has a proven track record of leveraging AI and machine learning to optimize brand performance and... Read More →
Speakers
avatar for Nicole Benedetto

Nicole Benedetto

Director, Customer Experience and Commercial Acceleration, Organon
Named an IQVIA Visionary and MM+M Woman to Watch in 2024, Nicole Benedetto has used data-driven decision making to creatively solve business challenges over her 15+ years in the pharma industry.In 2022, Nicole was appointed Director, Customer Experience & Commercial Acceleration at... Read More →
avatar for Bradley Deutsch

Bradley Deutsch

SVP, Health Innovation, AdTheorent Health
Bradley Deutsch is Senior Vice President of Health Innovation at AdTheorent Health, a division of AdTheorent that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for health marketers. In this role, Bradley is responsible for the national... Read More →
avatar for Anurag Gupta

Anurag Gupta

Senior Director, Data Science & Artificial Intelligence Products, US Oncology, AstraZeneca
Anurag works across our portfolio of US Oncology brands to translate brand objectives into DS&AI solutions. Prior to AstraZeneca Anurag was at Takeda where he was head of US Oncology Patient Insights and Real World Data Analytics, where he served as the head of a center of excellence... Read More →
Thursday September 19, 2024 11:35am - 12:25pm EDT
Virtual
  • QTAG omnichannelmarketingfeaturedsession

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