Name: Accelerate MLR and Deliver Content Faster with Your CMS
Start: 2024-09-19T13:45:00-0400
End: 2024-09-19T14:10:00-0400

Thursday September 19, 2024 1:45pm - 2:10pm EDT

Virtual

Technology aims to simplify our lives and enhance productivity. Despite powerful tools available to Pharma digital marketers, too many tools can slow us down. How much time is wasted on low-level tasks and tool-switching? By eliminating busywork and connecting technology and teams, we can streamline workflows and accelerate the MLR process.

With CMS innovations, marketing teams can reclaim technology's benefits, cut clutter, and deliver superior results efficiently. They can also make popular tools more efficient and leverage generative Ai to quickly create quality content.

Join Crescendo Collective and Magnolia as we explore how we can regain the promised benefits of technology and bring back the creativity and excitement to marketing teams.

Speakers

Britt Reints

Lead Strategist, Crescendo Collective

Britt brings two decades of digital marketing to the biopharma space. She’s worked with local HCP portal teams to improve site performance and led global teams driving strategy across markets.

Jeremy Summers

Chief Technology Officer, Crescendo Collective

With over two decades of experience in digital marketing and agency roles, Jeremy Summers has led digital transformation projects across many brands and industries including pharma, CPG, and finance. He brings a holistic approach to technology, focusing on providing true business... Read More →

Thursday September 19, 2024 1:45pm - 2:10pm EDT
Virtual

QTAG patientsolutionsfeaturedsession

Digital Pharma East 2024 (Virtual)

Britt Reints

Jeremy Summers

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