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Panel: Seamless Integration: Mastering Omnichannel Orchestration in Pharma Marketing
Thursday September 19, 2024 12:55pm - 1:45pm EDT
Virtual
  • Develop a unified customer journey map to ensure seamless interactions across all touchpoints
  • Identify more moments for to engage patients along their unique healthcare journey
  • Implement advanced data integration techniques to create a comprehensive view of customer interactions
  • Utilize automation tools to coordinate and streamline marketing efforts across multiple channels
  • Leverage real-time analytics to adjust and optimize campaigns dynamically
  • Foster collaboration between marketing, sales, and customer service teams for consistent messaging
Moderators
avatar for Jay McMeekan

Jay McMeekan

Senior Director, Head of Commercial Digital COE, Kyowa Kirin, Inc.- U.S.
Jay McMeekan leads a diverse team of experts driving a strategic, cultural, and operational shift within Kyowa Kirin North America to create a holistic and seamless customer experience across all Kyowa Kirin channels. Jay both helped form and is now leading the Omnichannel Customer... Read More →
Speakers
avatar for Sarah Caldwell

Sarah Caldwell

General Manager, Crossix Analytics, Veeva Systems
As General Manager, Crossix Analytics, Sarah is responsible for Crossix measurement and audience targeting solutions. Crossix leverages connected health data to help life sciences more effectively activate, measure, and optimize their marketing investments.Sarah joined Crossix in... Read More →
avatar for Bryan Hancsin

Bryan Hancsin

Senior Director, US Digital Marketing, Genmab
avatar for Lina Josephson

Lina Josephson

Sr. Director, Head of Omnichannel Insights & Execution, Sumitomo Pharma America
In her role as Head of Omnichannel Insights & Execution, Lina is responsible for developing and executing SMPA’s FY24 Omnichannel Roadmap. Leading a cross-functional team of digital operations, advanced analytics, and channel experts, Lina's group defines Omnichannel strategies... Read More →
avatar for Jordan Osborne

Jordan Osborne

Associate Director, Client Experience, Phreesia
Jordan Osborne is an Associate Director on the Client Experience team at Phreesia, where she’s worked to develop and grow strategic partnerships with Life Science clients for the past three years. Her commitment to driving measurable, positive patient outcomes for the clients and... Read More →
Thursday September 19, 2024 12:55pm - 1:45pm EDT
Virtual
  • QTAG omnichannelmarketingfeaturedsession

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