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Tuesday September 17, 2024 1:30pm - 2:05pm EDT
An important part of brands making their marketing dollars work exponentially harder is by leveraging synergistic promotional campaigns for both consumers and HCPs. After all millions of dollars are spent on creative saying “ask your doctor about BRAND”. So let’s make sure those doctors are ready to discuss your brand. It is the doctor who ultimately decides whether or not, and what, to prescribe for the presenting patient. ensures that your brand gets top of mind awareness with appropriate brand messaging to ensure you get the in-office pull through for your DTC campaigns.

When DTC and HCP marketing efforts are synchronized, MarketShare, prescribing productivity, and penetration among key physicians becomes increasingly easier and more effective in ensuring in-office pull though. Learn how synchronized strategies can drive better outcomes for doctors, patients, and your advertising campaign.
Moderators
avatar for Michael Joachim

Michael Joachim

President & GM - Life Sciences, Sharecare
A data-driven, solution-oriented strategic leader, Michael Joachim serves as executive vice president and general manager of Life Sciences at Sharecare, where he is responsible for the Life Sciences cross-pollination of Sharecare’s award-winning customer activation, media solutions... Read More →
Speakers
avatar for Kiersten Britton

Kiersten Britton

SVP, Client Lead, Publicis Health Media
Kiersten Britton (SVP, N2) is a client lead for Novartis currently overseeing the strategic direction and media activation for multiple products. With 15 years of Pharma experience supporting multiple products including rare disease, Oncology and Neuroscience, Kiersten brings cross-channel... Read More →
avatar for Denise Esakoff

Denise Esakoff

SVP Research & Strategic Performance, Sharecare
As SVP Research & Strategic Performance at Sharecare, Denise’s passion for data, patient insights and strategic program performance makes her a true industry leader.  Denise brings a unique perspective that combines nearly 20 years of experience measuring, analyzing, developing... Read More →
avatar for Kristin Patton

Kristin Patton

Exec Director, Customer Experience, Novartis
Tuesday September 17, 2024 1:30pm - 2:05pm EDT
Virtual

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