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Panel: Tailored Connections: The Power of Personalization in HCP Marketing
Wednesday September 18, 2024 1:00pm - 1:45pm EDT
Virtual
  • Identify the critical factors you need to know about HCPs to enable accurate and effective targeting
  • Understand how HCPs are using AI in their workflows and decision-making processes and what opportunities exist for pharma
  • Leverage real-time data and AI to deliver timely and relevant messages to HCPs that can optimize engagement during critical moments of care
  • Hear how pharma is using AI-driven analytics and machine learning to analyze large datasets, personalize customer experiences across channels, and enhance targeting and segmentation
  • Explore the importance of creating personalized messages that resonate with individual HCPs to enhance engagement
Moderators
avatar for Nandini Nayar

Nandini Nayar

Global Digital Health and Innovation Lead, Sanofi
Nandini leads Digital health and Innovation for Sanofi Immunology, with over 14 health technology experience spanning pharma and startups. In her current role, she focuses on using technology and innovative business models to empower patients and providers, helping identify uncontrolled... Read More →
Speakers
avatar for Gunjan Aggarwal

Gunjan Aggarwal

Executive Director | Head - Data Strategy and Marketing Data Solutions, Novartis
avatar for Kamya Elawadhi

Kamya Elawadhi

Chief Client Officer, Doceree
Kamya Elawadhi, the Chief Client Officer and a founding member of Doceree, is a visionary leader who has created an unparalleled client experience. With her exceptional skills, Kamya has successfully delivered remarkable growth for the company. Her passion for advertising started... Read More →
avatar for Silvia Schneiders Filippi

Silvia Schneiders Filippi

Director of Marketing, Halozyme Inc.
Silvia is the Director of Marketing at Halozyme Therapeutics, where she currently leads the XYOSTED brand (testosterone enanthate). She guides the development of a robust digital media campaign, focusing on both HCP and DTC channels to drive growth. Additionally, Silvia manages KOL... Read More →
avatar for Lori Holland-Hancock

Lori Holland-Hancock

Director Channel Strategy & Engagement Team, Oncology, Merck
Lori Holland-Hancock is an accomplished leader with extensive pharmaceutical experience across marketing and sales. She has proven ability to lead teams that deliver integrated, personalized, omni-channel marketing campaigns aligned to brand strategy and drive measurable business... Read More →
avatar for Jack Manley, MD

Jack Manley, MD

Head of New Markets and Growth, Viz.ai
Dr. Jack Manley is the Head of New Markets & Growth at Viz.ai, leading market development for the company's Life Science business. Before joining Viz, Dr. Manley served as a senior consultant at McKinsey & Company, where he specialized in corporate strategy, digital innovation, and analytics in t... Read More →
Wednesday September 18, 2024 1:00pm - 1:45pm EDT
Virtual
  • QTAG hcpengagementfeaturedsession

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