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Panel: Demystifying Social Media: Identify When and How to use Social Media and Influencers Effectively to Increase Brand Awareness – and When Not to
Tuesday September 17, 2024 3:20pm - 4:10pm EDT
Virtual
  • Align social media marketing efforts with the company’s overall business strategy
  • Recognize the limits and risks associated with social media to ascertain whether it’s the right path for your brand and company objectives
  • Put guardrails in place to ensure clarity, authenticity and consistency in communications
  • Build online communities and creating dynamic online contact to connect with customers
  • Understand how to develop an impactful and compliant social media influencer program—balancing both brand goals and regulatory considerations
  • Identify the types of influencers that can work for your company and brand

Moderators
avatar for Bryant Powell

Bryant Powell

Former Bio-Pharma Social Media Digital Platform Strategist
Bryant Powell was responsible for leading podcasting, social media and social listening capabilities for a Fortune 100 global bio-pharmaceutical company. In that role he also produced, created and hosted a global podcast series that interviewed key leaders within the organization... Read More →
Speakers
avatar for Emily Welker

Emily Welker

District VP, Healthcare Media, Aki Technologies, Media by Inmar Intelligence
Emily Welker is an enthusiastic and results-driven leader with deep expertise in healthcare, dedicated to optimizing value and driving revenue growth. With exceptional skills in omnichannel media and channel strategy development, she effectively coordinates digital marketing and branding... Read More →
avatar for Amy Derjue

Amy Derjue

Senior Manager of Social & Digital Media, EMD Serono
Amy Derjue is an accomplished communications professional with a passion for data-driven storytelling. She currently holds the position of Senior Manager of Social & Digital Media at EMD Serono, the healthcare business of Merck KGaA, Darmstadt, Germany in the U.S. and Canada. In this... Read More →
avatar for Megan Driscoll

Megan Driscoll

CEO & Founder, EvolveMKD
Megan Driscoll is the CEO + Founder of EvolveMKD, an award-winning public relations and digital marketing agency based in New York City. She has 21 years of experience working with brands in the healthcare, prestige beauty and lifestyle industries. Key to her success is Megan’s... Read More →
avatar for Linda Huss

Linda Huss

Senior Director, Corporate Affairs, Endo
Linda Huss serves as Senior Director, Corporate Affairs for Endo, Inc., a diversified specialty pharmaceutical company. She helps to shape the company’s corporate communications strategy, including internal and external communications, and oversees Endo’s global social media policy... Read More →
Tuesday September 17, 2024 3:20pm - 4:10pm EDT
Virtual

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