Digital Pharma East 2024 (Virtual)

Marketing and commercial leaders must keep pace with the shifts in healthcare and understand how their customers are impacted by a world of constant disruption, rising costs, and evolving patient demand. Tracking the constantly evolving healthcare landscape is challenging, but doing it well enables you to position your products as a true value-add for your customers as they grapple with daily challenges and prepare for the future.
Join this presentation to get a deeper dive on how the right market insights can inform your strategic direction and customer-facing messages:

• Learn about the resource marketing execs at leading life sciences firms use to ensure their communications will resonate with IDN and HCP priorities.
• Discover how to access industry experts who can help distill complex issues into easy-to-understand concepts for your customers.
• Examine what pharma and med tech commercial leaders are doing to strengthen their positioning to their customers and become a trusted thought leader.