Pennsylvania Convention Center clear filter
12:00pm EDT
How Leading Omnichannel Marketers Drive Advertising Outcomes While Navigating the Changing Privacy Landscape
Tuesday September 17, 2024 12:00pm - 12:25pm EDT
Moderators
SVP, AdTheorent Health
Emily Keith is the Senior Vice President of AdTheorent Health, a division of AdTheorent that delivers privacy-first machine learning-based advertising solutions to drive measurable outcomes for healthcare marketers.In this role, Emily leads a world-class sales team specialized in...
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Speakers
Group Director, Global Data Privacy, Initiative
Heather Dunning leads Global Data Privacy at Initiative. Heather has led countless global data privacy initiatives across industries with a specialty in AdTech, healthcare and youth privacy. She has extensive experience in assessing organizations for compliance with the GDPR and US...
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Head, Media Center of Excellence, Boehringer Ingelheim
Katherine is the Head of Media Center of Excellence for Boehringer. Katherine’s key responsibility is to oversee traditional and digital media investment in the U.S. and optimize working media budgets to drive growth for Boehringer’s brands. She is focused on positioning media...
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U.S. Oncology Consumer Marketing Engagement, Merck
Steph oversees the Merck Oncology portfolio in the Consumer Engagement & Analytics team. There, she is responsible for leveraging data & insights to design & execute effective media strategies that drive business outcomes. She & her team ensure all activations ladder into the business's...
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President, Media, Inizio Evoke
For over 20 years, Katie has been a noteworthy leader in the paid media strategy and activation arena. In her current role as the President of Inizio Evoke Media, Katie is able to combine her passions for technology and performance analytics into impactful client solutions. Her extensive...
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Managing Director, OMD USA
Jo Zmood is a seasoned international media executive with experience in marketing, data technology and analytics. Native Australian, Jo has worked in US, Europe, Australia and Middle East; securing prosperous client relationships through invested interest in brand, strategic acumen...
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