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Digital Pharma East 2024 (Virtual)

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9:30am EDT

Opening Remarks VirtualStephanie Butler

9:35am EDT

Opening Keynote: Maurice Benard - Living with Bipolar, Raw & Real VirtualMaurice Benard

10:00am EDT

Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine VirtualMurray Aitken • Andrew Burkus

10:35am EDT

Panel: Putting the Customer First: Innovative and Concrete Strategies that Create Value in Light of Changing Customer Expectations VirtualStephanie Jen • Tanvi Patel • Michael Rowbotham • Blake Schiller

11:25am EDT

Evolving Access & Affordability Solutions in the Patient-as-Payer Era VirtualDivya Iyer • Asma Ali • Dave Guiga

12:25pm EDT

Panel: Restructuring Again? Redefine Skills, Capabilities, and Operating Models to Build a Sustainable, Successful Marketing Framework for the Future VirtualRobert (Bob) Allen • Brian Cantwell • Annemarie Carpico • Kate Greengrove • Kara Reheis

1:05pm EDT

Health Intelligence: A New Paradigm for the Data-Driven Marketer VirtualChris Paquette

1:30pm EDT

Build Your Marketshare by Synchronizing DTC/HCP Efforts VirtualMichael Joachim • Kiersten Britton • Denise Esakoff • Kristin Patton

2:05pm EDT

Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape VirtualAdam Roberts • Krissie Begley • Linda Hutchins • Stephanie Douglas • Sarah Dooley Durant • Lisa Kopp Johnson

2:55pm EDT

Unbreak the Internet for Pharma Marketers VirtualLindsay Reardon • Adam Kruse • Jordan Galbraith

3:20pm EDT

Panel: Demystifying Social Media: Identify When and How to use Social Media and Influencers Effectively to Increase Brand Awareness – and When Not to VirtualBryant Powell • Emily Welker • Amy Derjue • Megan Driscoll • Linda Huss

4:10pm EDT

HCP Marketing Reimagined: Harnessing AI for Omnichannel Success and a Healthier, Informed Future VirtualKatie Carr

4:30pm EDT

Case Study: Better Audience Quality, Zero Incremental Media Spend VirtualPaul Murasko

5:00pm EDT

Closing Remarks VirtualStephanie Butler