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Digital Pharma East 2024 (Virtual)

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Pennsylvania Convention Center

12:00pm • How Leading Omnichannel Marketers Drive Advertising Outcomes While Navigating the Changing Privacy Landscape

Virtual

9:30am • Opening Remarks
9:35am • Opening Keynote: Maurice Benard - Living with Bipolar, Raw & Real
10:00am • Healthcare 2028: The Strategic Importance of Brand Marketing on the Future of Personalized Medicine
10:35am • Panel: Putting the Customer First: Innovative and Concrete Strategies that Create Value in Light of Changing Customer Expectations
11:25am • Evolving Access & Affordability Solutions in the Patient-as-Payer Era
12:25pm • Panel: Restructuring Again? Redefine Skills, Capabilities, and Operating Models to Build a Sustainable, Successful Marketing Framework for the Future
1:05pm • Health Intelligence: A New Paradigm for the Data-Driven Marketer
1:30pm • Build Your Marketshare by Synchronizing DTC/HCP Efforts
2:05pm • Panel: Mastering the Mix: Balance Linear TV, CTV, and Digital Plans in DTC Marketing to Adapt to a Rapidly Shifting Landscape
2:55pm • Unbreak the Internet for Pharma Marketers
3:20pm • Panel: Demystifying Social Media: Identify When and How to use Social Media and Influencers Effectively to Increase Brand Awareness – and When Not to
4:10pm • HCP Marketing Reimagined: Harnessing AI for Omnichannel Success and a Healthier, Informed Future
4:30pm • Case Study: Better Audience Quality, Zero Incremental Media Spend
5:00pm • Closing Remarks